Global Pet Industry Trends

The Global Pet Expo was in Orlando last week, and while I was unable to attend, I was provided with some excellent insight and pet industry trends from my friends at Petcurean.

I love that they shared these trends with me because this blog was started, and is written for, people who believe their pets are part of their family. These pet parents believe their pets are their family and fully integrate pets into their lifestyle. As a result of this integration, the pet industry is growing. According to GfK, global pet spending reached $70 billion. One-third of that total spending belongs to the United States. Are you surprised?

To be perfectly honest, if I assess my spending habits, this isn’t as surprising as it seems. I want Rooney to be as integrated as possible into our lives and to have the very best life possible. Sometimes, this means an increase in spending. That being said, it’s interesting to learn which markets within the overarching pet industry are growing.

Growing Pet Industry Trends according to Petcurean & Global Pet Expo:

High-Tech Tracking:

From activity trackers to communication devices, the high-tech pet industry is certainly growing! Although not too long ago, high-tech pet items seemed like a novelty, these days, the industry is becoming more mainstream. These devices include; Voyce fitness tracker with a mobile app, and Petchatz, which lets you video chat with and remote treat!

Interactive Toys:

Interactive toys are on the rise! These items will make sure our pets stay entertained and exercised! This super fun automated ball thrower will keep your dog fit, and Hear doggy toys make squeaks that only your pet can hear!

Limited Ingredient Food Options:

Healthy, high-quality food continues to be a focus for manufacturers and pet parents alike. With food allergies in pets a growing concern (42% of consumers are worried their pet has a food allergy or intolerance), limited ingredient products are on the rise. Petcurean showcased its GO! Limited Ingredient Diet SENSITIVITY + SHINE food, which offers a single source of meat protein (Duck, Salmon, Venison or Turkey for dogs) and as few, high-quality, premium ingredients as possible to meet the nutritional requirements for dogs and cats.

Sensitivities and allergies in pets are on the rise but symptoms can often be alleviated by a change in diet. Our LID recipes are formulated especially for dogs and cats with specific dietary needs and are available now at your local pet specialty store. #petcurean #dogsofinstagram #limitedingredientdiet

A photo posted by @petcurean on Dec 7, 2015 at 3:59pm PST

Although I have yet to invest in the high-tech interactive toys, I have already switched Rooney to high-quality grain-free Petcurean food and used the Petcube to keep track of Rooney and communicate with him.

What pet industry trends have you invested in?

Disclaimer: I am a Petcurean Blogger Advocate. I have been compensated in exchange for providing my opinion. However, My Kid Has Paws only discusses products I truly believe in. In fact, I feed Petcurean to Rooney every day.