Uplift the Underdogs Contest: Petcurean’s Commitment to Putting Pets First

During the summer of 2009, I spent some time working at a local no-kill animal shelter called Pets ‘n Pals. This was one of my first jobs where I was able to work with animals.

At this shelter, I learned so many valuable lessons, everything from the pet adoption process to how to prevent Parvo from spreading. I also learned about the many different dog breeds and what characteristics to highlight to help pets get adopted, i.e. dog-friendly, potty-trained, etc.

It was at this shelter that I learned that some pets are very easy to find new homes for, where as other pets, it takes an inexplicable amount of time for them to find their forever home. Take Giselle for example. I remember her perfectly, she was a gorgeous pure bred Rottweiler with a great personality. Granted, she wasn’t great with most other dogs, but all she needed was a home where she would be the only dog. It took almost a full year for her to find a home. She was there before I started working in the Summer of ’09, and it was only when I went back to visit that I found out that she had been finally adopted.

As many of you know, I work with Petcurean because Rooney loves their food and I believe they are a good company that puts pets first. So today, I am excited to share with you the details of their latest contest, aimed at helping dogs like Giselle find homes faster!

Through Friday, June 1st Petcurean is hosting an Uplift the Underdogs Contest open to all rescue groups and animal shelters located in Seattle and Portland, and their surrounding areas.

The goal of the contest is to increase the adoption consideration for underdogs – dogs who are traditionally less likely to be adopted due to age, appearance, or other issues.

By inspiring people to see beyond these so-called imperfections and focus on the amazing heart and spirit of the dogs, the contest will help underdogs find the loving homes they deserve.

How to Participate

Rescue organizations are encouraged to submit details about their most deserving dogs (here) for the chance to win a lifetime supply of Petcurean’s GO! Solutions® food for the winning dog and a 500lb donation of pet food to the shelter or rescue group.

Are you a shelter or rescue in the Vancouver, Toronto, Seattle or Portland area? We want to raise awareness for dogs who are traditionally less likely to get adopted.

Nominate an underdog today! https://t.co/TyWoM2tHTb pic.twitter.com/JY7lpThUVd

— Petcurean (@Petcurean) May 16, 2018

Prizing details:

Grand Prize

• Lifetime supply of Petcurean’s GO! Solutions dog food
• Feature in a Petcurean marketing campaign
• Promotion on Petcurean’s website and social channels
• Free make-over grooming service
• 500lb donation of Petcurean pet food to the winning dog’s shelter/rescue group
• A Petcurean gift basket filled with supplies, toys and more

All Finalists

• 1-year supply of Petcurean’s GO! Solutions dog food
• Free make-over grooming service
• 500lb donation of Petcurean pet food to the winning dog’s shelter
• A Petcurean gift basket filled with supplies, toys and more

After completing the online application form, two finalists from each city will move to the next round, along with four finalists from Canada. During this round, consumers will vote for their favorite dog through Petcurean’s Facebook and Instagram. The dog that receives the most comments and likes over one week will be awarded the grand prize. The winner will be announced on June 18!

“We believe all dogs are deserving of forever homes. Whether they’re older, have dietary issues, aren’t conventionally cute, or face unique challenges of any sort. We want to encourage people to give these overlooked dogs forever homes,” said Christine Mallier, PR & Community Relations Manager at Petcurean. “It’s what’s inside that counts and these dogs all have so much love to give. At Petcurean, we recognize and celebrate the unique traits that each individual dog has and are committed to helping them live healthy, happy lives full of love.”

For more information on Petcurean’s Uplift the Underdog contest and to enter, visit  www.petcurean.com/underdog. Eligibility restrictions apply. Entry is open now through June 1, 2018!

Disclaimer: I am a Petcurean blogger. I was provided with food and compensation so that Rooney and I could provide our honest opinion. However, Petcurean is the food we feed Rooney every day. My Kid Has Paws only shares reviews we believe benefit our readers.